Recently two more well-known companies have made the choice to simply (or tone-down) their logos. The prominent web-based marketplace, eBay and communications provider, Optimum have both decided that less is more. Optimum stated in recent ads they'd "rather be known for being the best cable, phone and internet service provider" and not necessarily their logo. While eBay's President, Devin Wenig, insists their new logo represents the "cleaner, more contemporary and consistent experience offered by eBay".
Not long ago, Twitter and Microsoft made the same moves, but why? How do you know when it's time to revamp your logo? Bubblin' Banter has a couple of guidelines:
- PR- A logo could be just what you need if your looking for media coverage. With all the attention Verizon has been receiving (albeit not very positive) Optimum's logo change is a definite way to grab some exposure.
- Outdated- Let's say your logo was created in the 70's and it still contains psychodelic colors and sunflowers...it's time for a change! Technology is constantly changing and advancing, its important to keep a modern look.
- Business change- If your logo represents a business feature you no longer provide, it's time for a change.
- Costly- If your logo is so detailed the cost to produce it is within the range of your phone bill...it's time for a change.