Sunday, July 7, 2013

Keepin' It Together, Brand and All

by Renee Jamerson

 We recently worked with an organization that had totally forgotten a key component in Branding, in (sorry but I have to say it) a desperate attempt to "try something new".

After inspecting the promotional pieces they'd produced so far this year, it became apparent that they were all over the place.  They remembered to stick their logo on everything but completely lost sight of integrated marketing, as well as uniformity in their publications.  They'd removed their traditional header from all of their e-mails; their newsletter, which in past years had been one particular color, has now had about 4 different colors every mailing!

While these changes are definitely new and probably shocking to their clients, this is NOT the way you go about rebranding.  Rebranding should be subtle yet modern and should not be so shocking to clients that they lose who you are and what you stand for.  If your promotional pieces are all over the place that is exactly what happens to your image, it becomes fuzzy.

For example, should you choose to rebrand and your main color is blue, you make subtle changes to your logo keeping blue as the main color and adding hints of other colors.  This creates the idea that "yes, we are flexible and innovative but we are who we are and mean what we say".

When rebranding (to be cliche) it's important not to "throw the baby out with the bath water", in this case meaning, you don't want to throw out years of reliability and loyalty for the sake of shock value. When rebranding keep it fresh yet subtle, consistent and integrate.


I am the founder of Bubblin' Banter Branding, we're all about Branding & Marketing. I have been in the Direct Marketing field for 10 years! I love everything about it and love sharing advice with others on how to keep their brands Bubblin'!

Friday, February 15, 2013

Beware of What's Bubblin'

The title of this post may suggest that this post will be an affirmation on the importance of vigilance when it comes to your next business deal or client well, it's not!

It's about the importance of being vigilant when it comes to your current clients and their activities.  For example, a current client of Bubblin' Banter recently landed a spot in an Ad Campaign, had we not kept our eyes open we would have missed an opportunity; an opportunity to promote.  The key word in that last sentence is promote because in this article it refers to the promotion of Bubblin' Banter and not the client.  While we only consult with this client on Branding, the fact that he landed this campaign not only speaks wonders about the clients but also about BB. 

Most businesses wait until a job for a client is done and will use the results of their work to promote their business/services to acquire new clients. However, living in the microwave society that we live in BB realized that it wouldn't be a faux pas to promote the work of our client while we're stilling building their brand.   With the help of social media it is totally possible to show the growth at every stage giving a total appreciation for the end result when you reach the finish line.  So "Beware of What' Bubblin'" at all times so that you too can maximize on current opportunities to promote your business/service.  Happy Friday!