Wednesday, December 6, 2017

4 Areas of Business-Growth to Focus Your Content Strategy

I was having a conversation with a business owner and we were talking about where we stood in preparation for 2018 and she began to tell me about the quantity of content she had created and I couldn't help but to ask her the one question I've asked so many of the emerging entrepreneurs I encounter. A question I knew would, in a way, crush her...I asked her "what exactly is your strategy for using the content?" She then looked at me as though I was somehow suffering from amnesia because I'm the "expert".

Obviously, she didn't know that creating content without a strategy for how you plan to distribute it and how it ties into your sales funnel is not only a waste of time, it's practically insane!

I've been there before, you get so excited about some graphic idea you had and just jump into creating, but you have to remember to reign it in and here's how...

The first thing that needs to happen is goal-setting. In a past post I mentioned 3 categories of goals that should always be put in place when crating your content marketing program. Today I'm going to dive deeper into one of them, Business-Growth Goals.

One of the best ways of measuring your business-growth goals that I've learned thus far, is Amy Porterfield's "4x4 Gut Check". Within the 4x4 Gut Check you break up your business-growth metrics into 4 categories:

  1. Revenue - Ways you plan to make money
  2. Retention - Ways you plan to keep your current audience/clients/leads
  3. Leads - Ways you plan to increase sign-ups or prospective client #s
  4. Content - Types of marketing material you plan to distribute
Since I've heard of Amy's 4x4 Gut Check I have used the categories as main areas of focus in my business and it has helped me move my forward exponentially.

With these 4 areas in mind you can create content around the areas most in need of work to help you reach your goals.

Can you see yourself using the 4x4 Gut Check? Let me know in the comments.


3 Goals to Set To Launch A Successful Content Marketing Program

Monday, November 27, 2017

What's Bubblin'? Ep. 2 - Easy Ways for Your Business to Get In On the Holiday Action

 What's Bubblin'? ep.2

Get Your Business In On the Holiday Action

Looking to get your feet wet in the Black Friday, Small Biz Saturday and Cyber Monday arena check out my 5 easy-peasy offers you launch this week to help your business slay this holiday season.
1.      One-Day Deals –
a.      Don’t - go past the deadline, you risk looking desperate
b.      Do – Promote everywhere you can

2.      Combined Offers –
a.      Don’t – Offer unwanted inventory
b.      Do – make it worth coming back for
3.      Email Subscription Deals –
a.      Don’t – Over promise
b.      Do – keep track of supplies
4.      Free shipping –
a.      Don’t – Just don’t if you can’t
b.      Do – If you can
5.      Coupon Codes –
a.      Do do do

If you want more ideas of promotions you can run in your business download my FREE whitepaper, How to Slay Black Friday, Cyber Monday & Every Day After 

Subscribe to my podcast 

 What's Bubblin'? Ep. 2

Wednesday, October 11, 2017

How to Get the Best Return for Your Content

When people think of return on investment (RIO) they tend to think it only related to money that they spent in a business, but a RIO should be expected to any thing you invest in your business - whether time, money or energy.

One way to track your RIO is to establish what are called Key Performance Indicators (or KPIs) at the beginning of the year. Even if you haven't established KPIs, I'm sure you are already collecting results in areas that are key to measuring the success of your business. Those numbers should indicate the pulse of your business such as where you stand in sales, leads and attraction.

3 key indicators from areas of content marketing are:
  1. Form Submissions - this the number of leads you have
  2. Followers - the number following you on social media but I also include those people that get your emails
  3. Click Rates - the number of people getting your emails that actually click on the links 
Don't see indicators that fit your brand? These are just a few of the numbers in your business that you should be tracking. There are more and I list them in my pocket guide of terms, Marketing Success: Defining the Factors. Grab Yours Today!

 Marketing Success: A Pocket Guide of Terms


 What's Bubblin'? ep.1

Wednesday, September 13, 2017

3 Survey Tips for Collecting Testimonials

In business there is tons of content you can create but the one type that can be instrumental in assisting sales are customer testimonials. There is no content on the web more believable than a testimonial from a real customer that has actually tried a product. 

I once had a client ask me how it was possible to acquire customer testimonies since she was just starting out and didn't want to appear as though she was begging or opening the door to unwanted advice that would be discouraging.

An easy way to acquire testimonials without having to really ask is to send your customers/clients a survey. Here are 3 quick tips to make sure you get the testimonial you need using a survey:

  1. Ask the right people- like any other content it has to be targeted you don't want to ask the wrong people - ask people you know have tried the product/service or that you worked with in some way. 
  2. No anonymity- there is the idea that people like to be anonymous this is false. Anonymity works when you're more interested in numbers. Here the goal is to learn about your customer more and gain a response you can use along with an identity. Having a real persons name and face works better than "I love the Bubblin' Banter worksheet" - Anonymous Happy Customer its less believable.
  3. Plan your questions - don't ask for feedback that you don't really want or can't implement because if you do and people offer up their answers and see no change they will feel like they wasted their time. This is not the feeling you want to leave your customers with - the point of a survey is to make them feel like their input matters and is appreciated. 


Tuesday, June 6, 2017

Understanding the Editorial Calendar

"I feel like I spend all my time creating content", 
"my content didn't drive the sales that wanted," 
"I don't have time to create my own content." 

These are all the complaints that I have heard from people surrounding content marketing. I'll be honest it's not all their fault. When content marketing really began to boom there were tons of online consultants yelling "Content is king" selling people on the idea that all they needed to do was create content, which is the farthest thing from the truth. Starting a content marketing program takes clarity, time and strategy and that is the only way you will see lasting results. I take my time to create my content and because of that I have a consistent audience that read my blog posts and open my emails. Another cool thing is while there is some overlap in audience, most of these people come from 2 totaling different parts of my funnel. 

In past blog posts, I have taken you though how to set your content marketing goal, how to appeal to YOUR audience, and the beginning steps of a sales funnel. Trust me I know that the tricks of content marketing are not something that people are born with, which is why I have no problem walking through the steps with you and even giving you the tools you need to do it.

The next very important piece of the content marketing puzzle is the Editorial Calendar. What is it? Just the ultimate life-saver is all! In life it is very important that I have things in front of my face because that's the only way I can remember everything I have to do and it is no different with your content! 

What is an Editorial Calendar?

An editorial calendar is a tool that is used to keep track of when your content is created, distributed and promoted. It helps to keep you on track and on purpose with your business goal.

A great editorial calendar can help you to actually create content that works with your sales funnel to increase sales, traffic and engagement. It's actually how you know your editorial calendar is working, so there is no mystery involved there. 


Monday, May 29, 2017

How to Prep to Create Your Editorial Calendar

Before creating your content an important step of content planning is to conduct a content audit. Start by reviewing any content you have already created and make sure it aligns with your goals for the year and can work within your sales funnel and adjust, if necessary. 

No Content, No Worries

If you are just starting your Content Marketing Program and have no content that's fine, it's actually great! There is no emotional attachment to something you may have already created that now may need to be trashed. 

A Content Arsenal

If you've already started your content marketing program and are looking to improve on it, gather up all your content (hopefully you have a content library) and start pulling material that maybe outdated, irrelevant or just plain out of funnel for your new marketing program. 

Start thinking about what you can expand on and repurpose, what areas have you covered in your industry and where there are holes in your topics, the stuff I like to call "untapped territory". 

It's All for Them

Whether you're just starting your program or you're adding to it, I think now is a great time to ask your audience what they need from you content-wise, after all it's all for them anyway. Hopefully you genuinely want a relationship with your audience and not just their money. 

Create a survey on SurveyMonkey or post a poll on Facebook - however you choose to do it get your audience's input in your content to save you the headache of wasted time. Remember the goal is to turn them into paying customers and they know what they like. 

Now that you have a clear view of current and potential content you can begin thinking about how you want to lay it all out in your sales funnel and how you plan to distribute it your audience.

Do you already have content or are you starting fresh? Let me know below or tell us on social media.


Wednesday, May 10, 2017

7 Types of DIY-Content that Can Feed Your Sales Funnel

By Renee Jamerson

Time plays a major role in whether or not an entrepreneur is able to handle their own content creation but the idea of DIY-content is definitely something that should be considered. Great content is key to pulling your audience into your sales funnel.

The rule of thumb is that the amount of time put into creating the content is the same amount of time that should be spent promoting it. But not every piece of content has to be as large a project, as let's say, an eBook.

Content creation is not as daunting is it may sound, there are pieces that you can maintain with minimal to moderate time-allocation. Some of them are:

  1. Blogging - Blog posts can serve as read magnets to help pull your audience into your Sales Funnel
  2. Emails or Newsletters - Email service providers like MailChimp offer simple campaign management
  3. Social Media - Using functions like Pages and Groups on Facebook, and now with their recent creation of "FB Stories" marketing your business/service is easier than ever
  4. Photographs - Not everyone is Mark Twain (not that you have to be to blog) but social sites like Pinterest and Instagram offer a visually appealing platform.
  5. Graphics - The days of have to be able to use Adobe Creative Suite for great visual content is past, there are now sites like Canva [my personal favorite] that make creating a graphic for that blog post super easy
  6. Video - For those not afraid to brave the lens you can host Facebook Lives, Instagram Stories and YouTube vids for your business, can someone say "webshow"
  7. Podcasts - For those that are more vocally inclined you have sites like Soundcloud that offer the ability to create a station, of sorts, to upload your content for listeners to have on the go.
Content has never been easier to create it's just a matter of good time-management or the realization that "hey maybe I can use some help with this." Either way I'm here for you.

Do you currently have a Content Marketing Program or are you just winging it? Be honest, I won't judge. Leave your response in the comments below.


Wednesday, May 3, 2017

Keywords: Getting the Most Out of Your Content

By Renee Jamerson

As we've discovered in our Sales Funnel Series every step on the Buyer Journey has a different mind frame which means that you, the business owner should have a different goal for each. 

These mind frames and goals are what you use to build out your sales funnel, that vortex of content that generates and nurtures your leads and customers to the next steps on the Buyer journey ultimately ending in Advocacy. 

There are tons of content you can create for each step but it is most important what you say in the content. Besides mentioning your key branding phrases you should also include words and phrases that trigger your audience. For example, a person in the Awareness Stage may respond more to words that offer an opportunity to learn something new and/or change something, such as "improve","upgrade" or "prevent". People in the Consideration Stage are more likely to respond to words that provide a solution, such as "toolkit", "services" or "fix". In the Decision stage words that provide comparison are more fitting like "compare", "Pros and Cons" or "Review". The decision stage is the reason many brands turn to brand ambassadors and influence marketing.

Having set keywords for your brand is a must but it is also important to remember where your audience lays in their journey. You want to get their attention and nurture your relationship with them. I'm a big believer that the biggest point of content marketing is to create a relationship of reciprocity, the belief that giving creates the feeling of needing to return the act.

To make sure that you are creating content that is going to get results you want to use the right words and the words that ring true about your product/service. So if you haven't already, grab a pen and paper and get to work writing out the keywords that will make up the fabric of your content using your brand words and journey-relevant words.


4 Things to do Before Creating A Logo

Monday, March 20, 2017

The Step You Missed Building Your Sales Funnel

Content Marketing Strategy

Any entrepreneur can tell you that getting a sale is not an easy task, but before customers even reach the sales point there are a couple of other steps on the "Buyer's Journey" that many first-time business owners overlook.

Below are the steps in the buyer's journey and understanding where your audience sits is key to constructing a sales funnel that will work for your business.
  1.  Awareness - concern about and well-informed interest in a particular situation or development
  2. Consideration - careful thought, over a period of time
  3. Decision - a conclusion or resolution reached after consideration
  4. Purchase - the act of buying 
  5. Loyalty - a strong feeling of support or allegiance
  6. Advocacy - public support for or recommendation of something

What's Next

It's time to plot it out. Pull out those Buyer Personas and an overview of your audience and figure out just where each group of people fall. Then consider how you can get them to move up to the next step. This is the beginning of your Sales Funnel. In the coming weeks we will help you easily build out a working sales funnel for your business.

Have questions? We want to hear from you, join What's Bubblin' Insider, our private facebook group, or click on the What's Bubblin' Insider tab and join a community of people getting this information straight in their inboxes.


Friday, February 3, 2017

3 Goals You Need to Set for Successful Content Marketing

Now that you have built out your Buyer Personas you can begin to set goals for your Content Marketing Program. There are 3 goals you should have for your business, Cost-Saving Goals, Campaign Goals and Business-growth goals. Let's break these down.

You're working toward a goal Right NOW

You're already working on your Cost-Saving Goals by following my blog because I'm giving away free tips and resources. To spell it out, Cost-Saving Goals are goals you set to keep your costs of doing business low. When setting these goals this is where resourcefulness kicks in. You'd be surprised how resourceful you can be when you have to be. 

Business-growth goals should be where and what you want your business to be and have achieved after a set amount of time. 

Possible goals could be: 
  • We will sell #s of our products by [fill in a date]
  • We will increase our web visitors by X%.
  • We will increase revenue by X% by the end of Q1
You want to set Business-Growth Goals first because your Campaign Goals should support your these goals. They should be the avenue that help you accomplish these goals. 

What Will Your Content Do

Again, your Campaign Goals should coincide with your Business-Growth Goals. So, you want to make sure that you pick platforms that will help guide your audience to your sales funnel and make them customers. You should consider questions such as:

  • We will help our customers to _______ by starting an instagram account.
  • We will make it easy for our customers to know __________ because of our blog.
  • We will answer our customers questions using ____________________________.
  • We will engage with our customers everyday using _________________________.
When setting these goals it's important to know what platforms are best for what. Which platform has the most people in your target audience? Which type of content is most successful and trending at the time? It's also important to know your band-width (what it is you can actually accomplish on your own). What platform can I easily maintain and how? 

Setting goals are important for content marketing. I hear it all the time, "I've created all this content and know one is buying my stuff," Why are people liking my posts but no one is buying," or better yet "nobody is liking my posts after I've created all this content." Goal-setting is not a step that should be skipped, to do that is like walking outside with no particular place to go. Sure you're outside and people see you but what the purpose?

Have you set goals for your content, if so share some below.

Monday, January 9, 2017

Create a Clear Marketing Strategy

            Hopefully you have decided to start the new year off by making a deeper commitment to your business by deciding to seriously develop a market strategy. As a vigilant entrepreneur you’ve collected and analyzed the results of your marketing efforts for the previous year and you now have an idea of where you stand with your audience. The question now is, what to do with this information.

A couple of years ago, I discovered that though I had a clear view of my target audience I needed to focus more on my niche.  Analyzing my year-end results I realized that though I have a great and loyal audience, the majority did not fit my desired criteria for clients. I was able to gain more insight and develop a clearer strategy, one that further incorporated my niche.

As a Content Strategist sometimes you can’t see the forest for the trees with all the ins and outs of our day to day tasks. It is necessary to really dig into your target audience and began restructuring my marketing and engagement plan if you are not seeing the results you want.

Making the decision to market your business can feel overwhelming and even a bit scary. Creating content, deciding on promotion, and investing in advertising can take time and money and should be done with careful planning and execution. You should have a very clear of idea of who your target audience is, what they need and how you are going to fulfill that need. I was able to easily tweak my content strategy to include the information I uncovered by the end. When it comes to business a clear start is the best start.

Do you need more clarity in your business? Let me know in the comments or Sign up to be a What's Bubblin' Insider and gain access to our exclusive What's Bubblin' Insiders facebook group to receive free resources and tips to grow your business through "brand-conscious content marketing."