Monday, May 29, 2017

How to Prep to Create Your Editorial Calendar

Before creating your content an important step of content planning is to conduct a content audit. Start by reviewing any content you have already created and make sure it aligns with your goals for the year and can work within your sales funnel and adjust, if necessary. 

No Content, No Worries

If you are just starting your Content Marketing Program and have no content that's fine, it's actually great! There is no emotional attachment to something you may have already created that now may need to be trashed. 

A Content Arsenal

If you've already started your content marketing program and are looking to improve on it, gather up all your content (hopefully you have a content library) and start pulling material that maybe outdated, irrelevant or just plain out of funnel for your new marketing program. 

Start thinking about what you can expand on and repurpose, what areas have you covered in your industry and where there are holes in your topics, the stuff I like to call "untapped territory". 

It's All for Them

Whether you're just starting your program or you're adding to it, I think now is a great time to ask your audience what they need from you content-wise, after all it's all for them anyway. Hopefully you genuinely want a relationship with your audience and not just their money. 

Create a survey on SurveyMonkey or post a poll on Facebook - however you choose to do it get your audience's input in your content to save you the headache of wasted time. Remember the goal is to turn them into paying customers and they know what they like. 

Now that you have a clear view of current and potential content you can begin thinking about how you want to lay it all out in your sales funnel and how you plan to distribute it your audience.

Do you already have content or are you starting fresh? Let me know below or tell us on social media.


Wednesday, May 10, 2017

7 Types of DIY-Content that Can Feed Your Sales Funnel

By Renee Jamerson

Time plays a major role in whether or not an entrepreneur is able to handle their own content creation but the idea of DIY-content is definitely something that should be considered. Great content is key to pulling your audience into your sales funnel.

The rule of thumb is that the amount of time put into creating the content is the same amount of time that should be spent promoting it. But not every piece of content has to be as large a project, as let's say, an eBook.

Content creation is not as daunting is it may sound, there are pieces that you can maintain with minimal to moderate time-allocation. Some of them are:

  1. Blogging - Blog posts can serve as read magnets to help pull your audience into your Sales Funnel
  2. Emails or Newsletters - Email service providers like MailChimp offer simple campaign management
  3. Social Media - Using functions like Pages and Groups on Facebook, and now with their recent creation of "FB Stories" marketing your business/service is easier than ever
  4. Photographs - Not everyone is Mark Twain (not that you have to be to blog) but social sites like Pinterest and Instagram offer a visually appealing platform.
  5. Graphics - The days of have to be able to use Adobe Creative Suite for great visual content is past, there are now sites like Canva [my personal favorite] that make creating a graphic for that blog post super easy
  6. Video - For those not afraid to brave the lens you can host Facebook Lives, Instagram Stories and YouTube vids for your business, can someone say "webshow"
  7. Podcasts - For those that are more vocally inclined you have sites like Soundcloud that offer the ability to create a station, of sorts, to upload your content for listeners to have on the go.
Content has never been easier to create it's just a matter of good time-management or the realization that "hey maybe I can use some help with this." Either way I'm here for you.

Do you currently have a Content Marketing Program or are you just winging it? Be honest, I won't judge. Leave your response in the comments below.


Wednesday, May 3, 2017

Keywords: Getting the Most Out of Your Content

By Renee Jamerson

As we've discovered in our Sales Funnel Series every step on the Buyer Journey has a different mind frame which means that you, the business owner should have a different goal for each. 

These mind frames and goals are what you use to build out your sales funnel, that vortex of content that generates and nurtures your leads and customers to the next steps on the Buyer journey ultimately ending in Advocacy. 

There are tons of content you can create for each step but it is most important what you say in the content. Besides mentioning your key branding phrases you should also include words and phrases that trigger your audience. For example, a person in the Awareness Stage may respond more to words that offer an opportunity to learn something new and/or change something, such as "improve","upgrade" or "prevent". People in the Consideration Stage are more likely to respond to words that provide a solution, such as "toolkit", "services" or "fix". In the Decision stage words that provide comparison are more fitting like "compare", "Pros and Cons" or "Review". The decision stage is the reason many brands turn to brand ambassadors and influence marketing.

Having set keywords for your brand is a must but it is also important to remember where your audience lays in their journey. You want to get their attention and nurture your relationship with them. I'm a big believer that the biggest point of content marketing is to create a relationship of reciprocity, the belief that giving creates the feeling of needing to return the act.

To make sure that you are creating content that is going to get results you want to use the right words and the words that ring true about your product/service. So if you haven't already, grab a pen and paper and get to work writing out the keywords that will make up the fabric of your content using your brand words and journey-relevant words.


4 Things to do Before Creating A Logo