Wednesday, October 11, 2017

How to Get the Best Return for Your Content



When people think of return on investment (RIO) they tend to think it only related to money that they spent in a business, but a RIO should be expected to any thing you invest in your business - whether time, money or energy.

One way to track your RIO is to establish what are called Key Performance Indicators (or KPIs) at the beginning of the year. Even if you haven't established KPIs, I'm sure you are already collecting results in areas that are key to measuring the success of your business. Those numbers should indicate the pulse of your business such as where you stand in sales, leads and attraction.

3 key indicators from areas of content marketing are:
  1. Form Submissions - this the number of leads you have
  2. Followers - the number following you on social media but I also include those people that get your emails
  3. Click Rates - the number of people getting your emails that actually click on the links 
Don't see indicators that fit your brand? These are just a few of the numbers in your business that you should be tracking. There are more and I list them in my pocket guide of terms, Marketing Success: Defining the Factors. Grab Yours Today!

 Marketing Success: A Pocket Guide of Terms

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Wednesday, September 13, 2017

3 Survey Tips for Collecting Testimonials




In business there is tons of content you can create but the one type that can be instrumental in assisting sales are customer testimonials. There is no content on the web more believable than a testimonial from a real customer that has actually tried a product. 

I once had a client ask me how it was possible to acquire customer testimonies since she was just starting out and didn't want to appear as though she was begging or opening the door to unwanted advice that would be discouraging.

An easy way to acquire testimonials without having to really ask is to send your customers/clients a survey. Here are 3 quick tips to make sure you get the testimonial you need using a survey:

  1. Ask the right people- like any other content it has to be targeted you don't want to ask the wrong people - ask people you know have tried the product/service or that you worked with in some way. 
  2. No anonymity- there is the idea that people like to be anonymous this is false. Anonymity works when you're more interested in numbers. Here the goal is to learn about your customer more and gain a response you can use along with an identity. Having a real persons name and face works better than "I love the Bubblin' Banter worksheet" - Anonymous Happy Customer its less believable.
  3. Plan your questions - don't ask for feedback that you don't really want or can't implement because if you do and people offer up their answers and see no change they will feel like they wasted their time. This is not the feeling you want to leave your customers with - the point of a survey is to make them feel like their input matters and is appreciated. 

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Tuesday, June 6, 2017

Understanding the Editorial Calendar



"I feel like I spend all my time creating content", 
"my content didn't drive the sales that wanted," 
"I don't have time to create my own content." 

These are all the complaints that I have heard from people surrounding content marketing. I'll be honest it's not all their fault. When content marketing really began to boom there were tons of online consultants yelling "Content is king" selling people on the idea that all they needed to do was create content, which is the farthest thing from the truth. Starting a content marketing program takes clarity, time and strategy and that is the only way you will see lasting results. I take my time to create my content and because of that I have a consistent audience that read my blog posts and open my emails. Another cool thing is while there is some overlap in audience, most of these people come from 2 totaling different parts of my funnel. 

In past blog posts, I have taken you though how to set your content marketing goal, how to appeal to YOUR audience, and the beginning steps of a sales funnel. Trust me I know that the tricks of content marketing are not something that people are born with, which is why I have no problem walking through the steps with you and even giving you the tools you need to do it.

The next very important piece of the content marketing puzzle is the Editorial Calendar. What is it? Just the ultimate life-saver is all! In life it is very important that I have things in front of my face because that's the only way I can remember everything I have to do and it is no different with your content! 

What is an Editorial Calendar?

An editorial calendar is a tool that is used to keep track of when your content is created, distributed and promoted. It helps to keep you on track and on purpose with your business goal.

A great editorial calendar can help you to actually create content that works with your sales funnel to increase sales, traffic and engagement. It's actually how you know your editorial calendar is working, so there is no mystery involved there. 

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Monday, May 29, 2017

How to Prep to Create Your Editorial Calendar






Before creating your content an important step of content planning is to conduct a content audit. Start by reviewing any content you have already created and make sure it aligns with your goals for the year and can work within your sales funnel and adjust, if necessary. 

No Content, No Worries


If you are just starting your Content Marketing Program and have no content that's fine, it's actually great! There is no emotional attachment to something you may have already created that now may need to be trashed. 

A Content Arsenal


If you've already started your content marketing program and are looking to improve on it, gather up all your content (hopefully you have a content library) and start pulling material that maybe outdated, irrelevant or just plain out of funnel for your new marketing program. 

Start thinking about what you can expand on and repurpose, what areas have you covered in your industry and where there are holes in your topics, the stuff I like to call "untapped territory". 

It's All for Them


Whether you're just starting your program or you're adding to it, I think now is a great time to ask your audience what they need from you content-wise, after all it's all for them anyway. Hopefully you genuinely want a relationship with your audience and not just their money. 

Create a survey on SurveyMonkey or post a poll on Facebook - however you choose to do it get your audience's input in your content to save you the headache of wasted time. Remember the goal is to turn them into paying customers and they know what they like. 

Now that you have a clear view of current and potential content you can begin thinking about how you want to lay it all out in your sales funnel and how you plan to distribute it your audience.

Do you already have content or are you starting fresh? Let me know below or tell us on social media.

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Wednesday, May 10, 2017

7 Types of DIY-Content that Can Feed Your Sales Funnel

By Renee Jamerson



Time plays a major role in whether or not an entrepreneur is able to handle their own content creation but the idea of DIY-content is definitely something that should be considered. Great content is key to pulling your audience into your sales funnel.

The rule of thumb is that the amount of time put into creating the content is the same amount of time that should be spent promoting it. But not every piece of content has to be as large a project, as let's say, an eBook.

Content creation is not as daunting is it may sound, there are pieces that you can maintain with minimal to moderate time-allocation. Some of them are:

  1. Blogging - Blog posts can serve as read magnets to help pull your audience into your Sales Funnel
  2. Emails or Newsletters - Email service providers like MailChimp offer simple campaign management
  3. Social Media - Using functions like Pages and Groups on Facebook, and now with their recent creation of "FB Stories" marketing your business/service is easier than ever
  4. Photographs - Not everyone is Mark Twain (not that you have to be to blog) but social sites like Pinterest and Instagram offer a visually appealing platform.
  5. Graphics - The days of have to be able to use Adobe Creative Suite for great visual content is past, there are now sites like Canva [my personal favorite] that make creating a graphic for that blog post super easy
  6. Video - For those not afraid to brave the lens you can host Facebook Lives, Instagram Stories and YouTube vids for your business, can someone say "webshow"
  7. Podcasts - For those that are more vocally inclined you have sites like Soundcloud that offer the ability to create a station, of sorts, to upload your content for listeners to have on the go.
Content has never been easier to create it's just a matter of good time-management or the realization that "hey maybe I can use some help with this." Either way I'm here for you.

Do you currently have a Content Marketing Program or are you just winging it? Be honest, I won't judge. Leave your response in the comments below.

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