I hear it every year, entrepreneurs try to kick off their marketing efforts armed with a plan to sell more products/services than they ever have only to discover that like so many they have missed the mark by not recognizing 3 of the most important factors when it comes to marketing and business in general.
- Target Audience - Who it is you are serving?
- Audience Painpoints - What are the problems they have that you are going to solve with your product/service?
- Solution - What is it about your product/service that solves that problem like no one else can?
Before sending 1 email, posting one ad to Social Media or share one image to Instagram these 3 questions should be answered or you're bound to waste valuable time and money.
Do you know the answers to these 3 questions in your business? If so, drop a comment below or head over to my Facebook page and leave a comment.