In business there is tons of content you can create but the one type that can be instrumental in assisting sales are customer testimonials. There is no content on the web more believable than a testimonial from a real customer that has actually tried a product.
I once had a client ask me how it was possible to acquire customer testimonies since she was just starting out and didn't want to appear as though she was begging or opening the door to unwanted advice that would be discouraging.
An easy way to acquire testimonials without having to really ask is to send your customers/clients a survey. Here are 3 quick tips to make sure you get the testimonial you need using a survey:
- Ask the right people- like any other content it has to be targeted you don't want to ask the wrong people - ask people you know have tried the product/service or that you worked with in some way.
- No anonymity- there is the idea that people like to be anonymous this is false. Anonymity works when you're more interested in numbers. Here the goal is to learn about your customer more and gain a response you can use along with an identity. Having a real persons name and face works better than "I love the Bubblin' Banter worksheet" - Anonymous Happy Customer its less believable.
- Plan your questions - don't ask for feedback that you don't really want or can't implement because if you do and people offer up their answers and see no change they will feel like they wasted their time. This is not the feeling you want to leave your customers with - the point of a survey is to make them feel like their input matters and is appreciated.