Tuesday, June 6, 2017

Understanding the Editorial Calendar



"I feel like I spend all my time creating content", 
"my content didn't drive the sales that wanted," 
"I don't have time to create my own content." 

These are all the complaints that I have heard from people surrounding content marketing. I'll be honest it's not all their fault. When content marketing really began to boom there were tons of online consultants yelling "Content is king" selling people on the idea that all they needed to do was create content, which is the farthest thing from the truth. Starting a content marketing program takes clarity, time and strategy and that is the only way you will see lasting results. I take my time to create my content and because of that I have a consistent audience that read my blog posts and open my emails. Another cool thing is while there is some overlap in audience, most of these people come from 2 totaling different parts of my funnel. 

In past blog posts, I have taken you though how to set your content marketing goal, how to appeal to YOUR audience, and the beginning steps of a sales funnel. Trust me I know that the tricks of content marketing are not something that people are born with, which is why I have no problem walking through the steps with you and even giving you the tools you need to do it.

The next very important piece of the content marketing puzzle is the Editorial Calendar. What is it? Just the ultimate life-saver is all! In life it is very important that I have things in front of my face because that's the only way I can remember everything I have to do and it is no different with your content! 

What is an Editorial Calendar?

An editorial calendar is a tool that is used to keep track of when your content is created, distributed and promoted. It helps to keep you on track and on purpose with your business goal.

A great editorial calendar can help you to actually create content that works with your sales funnel to increase sales, traffic and engagement. It's actually how you know your editorial calendar is working, so there is no mystery involved there. 


Monday, May 29, 2017

How to Prep to Create Your Editorial Calendar






Before creating your content an important step of content planning is to conduct a content audit. Start by reviewing any content you have already created and make sure it aligns with your goals for the year and can work within your sales funnel and adjust, if necessary. 

No Content, No Worries


If you are just starting your Content Marketing Program and have no content that's fine, it's actually great! There is no emotional attachment to something you may have already created that now may need to be trashed. 

A Content Arsenal


If you've already started your content marketing program and are looking to improve on it, gather up all your content (hopefully you have a content library) and start pulling material that maybe outdated, irrelevant or just plain out of funnel for your new marketing program. 

Start thinking about what you can expand on and repurpose, what areas have you covered in your industry and where there are holes in your topics, the stuff I like to call "untapped territory". 

It's All for Them


Whether you're just starting your program or you're adding to it, I think now is a great time to ask your audience what they need from you content-wise, after all it's all for them anyway. Hopefully you genuinely want a relationship with your audience and not just their money. 

Create a survey on SurveyMonkey or post a poll on Facebook - however you choose to do it get your audience's input in your content to save you the headache of wasted time. Remember the goal is to turn them into paying customers and they know what they like. 

Now that you have a clear view of current and potential content you can begin thinking about how you want to lay it all out in your sales funnel and how you plan to distribute it your audience.

Do you already have content or are you starting fresh? Let me know below or tell us on social media.



Wednesday, May 10, 2017

7 Types of DIY-Content that Can Feed Your Sales Funnel

By Renee Jamerson



Time plays a major role in whether or not an entrepreneur is able to handle their own content creation but the idea of DIY-content is definitely something that should be considered. Great content is key to pulling your audience into your sales funnel.

The rule of thumb is that the amount of time put into creating the content is the same amount of time that should be spent promoting it. But not every piece of content has to be as large a project as let's say an eBook.

Content creation is not as daunting is it may sound, there are pieces that you can maintain with minimal to moderate time-allocation. Some of them are:

  1. Blogging - Blog posts can serve as read magnets to help pull your audience into your Sales Funnel
  2. Emails or Newsletters - Email service providers like MailChimp offer simple campaign management
  3. Social Media - Using functions like Pages and Groups on Facebook, and now with their recent creation of "FB Stories" marketing your business/service is easier than ever
  4. Photographs - Not everyone is Mark Twain (not that you have to be to blog) but social sites like Pinterest and Instagram offer a visually appealing platform.
  5. Graphics - The days of have to be able to use Adobe Creative Suite for great visual content is past, there are now sites like Canva [my personal favorite] that make creating a graphic for that blog post super easy
  6. Video - For those not afraid to brave the lens you can host Facebook Lives, Instagram Stories and YouTube vids for your business, can someone say "webshow"
  7. Podcasts - For those that are more vocally inclined you have sites like Soundcloud that offer the ability to create a station, of sorts, to upload your content for listeners to have on the go.
Content has never been easier to create it's just a matter of good time-management or the realization that "hey maybe I can use some help with this." Either way I'm here for you.

Do you currently have a Content Marketing Program or are you just winging it? Be honest, I won't judge. Leave your response in the comments below.

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Wednesday, May 3, 2017

Keywords: Getting the Most Out of Your Content

By Renee Jamerson


As we've discovered in our Sales Funnel Series every step on the Buyer Journey has a different mind frame which means that you, the business owner should have a different goal for each. 

These mind frames and goals are what you use to build out your sales funnel, that vortex of content that generates and nurtures your leads and customers to the next steps on the Buyer journey ultimately ending in Advocacy. 

There are tons of content you can create for each step but it is most important what you say in the content. Besides mentioning your key branding phrases you should also include words and phrases that trigger your audience. For example, a person in the Awareness Stage may respond more to words that offer an opportunity to learn something new and/or change something, such as "improve","upgrade" or "prevent". People in the Consideration Stage are more likely to respond to words that provide a solution, such as "toolkit", "services" or "fix". In the Decision stage words that provide comparison are more fitting like "compare", "Pros and Cons" or "Review". The decision stage is the reason many brands turn to brand ambassadors and influence marketing.

Having set keywords for your brand is a must but it is also important to remember where your audience lays in their journey. You want to get their attention and nurture your relationship with them. I'm a big believer that the biggest point of content marketing is to create a relationship of reciprocity, the belief that giving creates the feeling of needing to return the act.

To make sure that you are creating content that is going to get results you want to use the right words and the words that ring true about your product/service. So if you haven't already, grab a pen and paper and get to work writing out the keywords that will make up the fabric of your content using your brand words and journey-relevant words.

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Monday, March 20, 2017

The Step You Missed Building Your Sales Funnel

Content Marketing Strategy


Any entrepreneur can tell you that getting a sale is not an easy task, but before customers even reach the sales point there are a couple of other steps on the "Buyer's Journey" that many first-time business owners overlook.

Below are the steps in the buyer's journey and understanding where your audience sits is key to constructing a sales funnel that will work for your business.
  1.  Awareness - concern about and well-informed interest in a particular situation or development
  2. Consideration - careful thought, over a period of time
  3. Decision - a conclusion or resolution reached after consideration
  4. Purchase - the act of buying 
  5. Loyalty - a strong feeling of support or allegiance
  6. Advocacy - public support for or recommendation of something

What's Next

It's time to plot it out. Pull out those Buyer Personas and an overview of your audience and figure out just where each group of people fall. Then consider how you can get them to move up to the next step. This is the beginning of your Sales Funnel. In the coming weeks we will help you easily build out a working sales funnel for your business.

Have questions? We want to hear from you, join What's Bubblin' Insider, our private facebook group, or click on the What's Bubblin' Insider tab and join a community of people getting this information straight in their inboxes.

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Friday, February 3, 2017

3 Goals You Need to Set for Successful Content Marketing








Now that you have built out your Buyer Personas you can begin to set goals for your Content Marketing Program. There are 3 goals you should have for your business, Cost-Saving Goals, Campaign Goals and Business-growth goals. Let's break these down.


You're working toward a goal Right NOW

You're already working on your Cost-Saving Goals by following my blog because I'm giving away free tips and resources. To spell it out, Cost-Saving Goals are goals you set to keep your costs of doing business low. When setting these goals this is where resourcefulness kicks in. You'd be surprised how resourceful you can be when you have to be. 

Business-growth goals should be where and what you want your business to be and have achieved after a set amount of time. 



Possible goals could be: 
  • We will sell #s of our products by [fill in a date]
  • We will increase our web visitors by X%.
  • We will increase revenue by X% by the end of Q1
You want to set Business-Growth Goals first because your Campaign Goals should support your these goals. They should be the avenue that help you accomplish these goals. 

What Will Your Content Do

Again, your Campaign Goals should coincide with your Business-Growth Goals. So, you want to make sure that you pick platforms that will help guide your audience to your sales funnel and make them customers. You should consider questions such as:

  • We will help our customers to _______ by starting an instagram account.
  • We will make it easy for our customers to know __________ because of our blog.
  • We will answer our customers questions using ____________________________.
  • We will engage with our customers everyday using _________________________.
When setting these goals it's important to know what platforms are best for what. Which platform has the most people in your target audience? Which type of content is most successful and trending at the time? It's also important to know your band-width (what it is you can actually accomplish on your own). What platform can I easily maintain and how? 

Setting goals are important for content marketing. I hear it all the time, "I've created all this content and know one is buying my stuff," Why are people liking my posts but no one is buying," or better yet "nobody is liking my posts after I've created all this content." Goal-setting is not a step that should be skipped, to do that is like walking outside with no particular place to go. Sure you're outside and people see you but what the purpose?

Have you set goals for your content, if so share some below.