Wednesday, October 26, 2016

Blogging: There's Always a Story to Tell

By Renee Jamerson



I'm always shocked when clients ask if they should start a blog or even give up on their blogs. A business blog is a great place to tell stories relative to your business, which is known to increase sales and followers. Dr. Paul J. Zak , a Director of the Center for Neuroeconomic Studies recently discovered that oxytocin, a natural brain hormone, can be triggered by character-driven narratives. Dr. Zak wrote in his Harvard Business Review article, "Why Your Brain Loves Good Storytelling" that "when you want to motivate, persuade or be remembered, start with a story of human struggle and eventual triumph. It will capture people's hearts-by first attracting their brains."

I once had a client that had given up on his blog after two years. Unfortunately, he used it as an announcement board for his product line instead of making it a place of substance. He could have used it to tell the story of his company's mission, stories about people he'd helped and stories of how his product could help so many others while eventually promoting those products.

The art to storytelling is to tell what your business can do for your prospective client or what it has already done while incorporating a character. We see it on every infomercial, why? It works!

Want to try your hand at storytelling, try this format:
  1. State the desired result that the prospective client is looking for
  2. Tell a story with a character
  3. Declare your CTA or mention your solution (your product or service)
Having a business blog gives your clients something to look forward to other than your products, which can take months or longer to produce. It can even increase your sales if done right.

Do you have a business blog? Do you plan to start one? Drop a comment below.

Wednesday, October 19, 2016

Is Your Marketing A Success? [4 Questions You Need to Ask]

By Renee Jamerson



Any successful business person knows the importance of evaluation, testing and readjusting for improvement or change. With these complicated business decisions, you want to have some idea of what you should be looking for as warning signs.

1. Did you hit the mark? - Hopefully you started your marketing with an ideal audience in mind. You want to take an assessment of how much of your target audience you actually made an impression upon. Analyze who were your visitor? What did they read, watch or listen to? Where did they come from? How long did they read, watch or listen? Did they explore other material?

2. Did your audience engage? - Just getting the visit is noteworthy but even more so the mindset behind sharing or commenting on content. Sharing indicates that the reading viewed the material as valuable. How many shares did receive? Which items were more likely to be shared? Where their comments? Where the comments positive or negative? Did the comments give insight to what your audience wants?

3. Did your content assist your goal? - Hopefully the content you shared was on purpose and consistent with what you are trying to accomplish, whether for awareness, leads, information, or product launch. How did you perform in those areas? Did you gain any leads, did you sell more product/service as a result of your launch plan?

4. Do you have a Content Library? - Your content should be accessible to you for further use. The content shouldn't just die after deployment? Do you house your content in a place that is accessible? Are you curating your own content? Are you repurposing your content for new goals?

These are just a few of the things that you should consider when assessing the success of your content marketing program.

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I am the founder of Bubblin' Banter, a blog about Direct Marketing and Branding. I have been in the Direct Marketing field for10 years. I love everything about it and love sharing advice with others on how to keep their businesses Bubblin'!

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