Monday, January 9, 2017

Create a Clear Marketing Strategy


            Hopefully you have decided to start the new year off by making a deeper commitment to your business by deciding to seriously develop a market strategy. As a vigilant entrepreneur you’ve collected and analyzed the results of your marketing efforts for the previous year and you now have an idea of where you stand with your audience. The question now is, what to do with this information.

A couple of years ago, I discovered that though I had a clear view of my target audience I needed to focus more on my niche.  Analyzing my year-end results I realized that though I have a great and loyal audience, the majority did not fit my desired criteria for clients. I was able to gain more insight and develop a clearer strategy, one that further incorporated my niche.

As a Content Strategist sometimes you can’t see the forest for the trees with all the ins and outs of our day to day tasks. It is necessary to really dig into your target audience and began restructuring my marketing and engagement plan if you are not seeing the results you want.

Making the decision to market your business can feel overwhelming and even a bit scary. Creating content, deciding on promotion, and investing in advertising can take time and money and should be done with careful planning and execution. You should have a very clear of idea of who your target audience is, what they need and how you are going to fulfill that need. I was able to easily tweak my content strategy to include the information I uncovered by the end. When it comes to business a clear start is the best start.

Do you need more clarity in your business? Let me know in the comments or Sign up to be a What's Bubblin' Insider and gain access to our exclusive What's Bubblin' Insiders facebook group to receive free resources and tips to grow your business through "brand-conscious content marketing."