Wednesday, January 18, 2017

Recap: AFP 2017 State of the Industry

It was a lovely morning at the Chelsea Pier Lighthouse, complete with a wonderful breakfast and an array of fundraising professionals all awaiting insight from AFP Interim President, Jason Lee, and the announcements of current board and committee members.

Jason held the audience's attention as he told a story juxtaposing the success of Duran Duran vs. U2 with the evolution of the fundraising profession. While occassionally adding in quips about his family life, Jason kept the mood light-hearted yet purposeful.

The final set was a panel discussion comprising

  1. Joseph P. Benincasa, President and CEO of The Actors Fund
  2. Elizabeth Cooke, President of Neuberger Berman Foundation
  3. Heather Nesle, President of New York Life Foundation and VP or New York Life Insurance Company
  4. Joseph Patuleia, Executive Director of Madison Square Boys & Girls Club
These industry juggernauts addressed hot topics such as the impending Trump Tax Plan, which some handled by encouraging paying off outstanding pledges and urging early payments on installment gifts to ensure a tax-advantage for their donors.

The event was concluded by each panelist giving 3 criteria they deemed necessary to be a top fundraiser, some of them being:
  1. Know your organization's mission and believe it
  2. Be a good listener
  3. Always have a plan
  4. Learn to be a good storyteller
  5. Know the statistics surrounding your mission
  6. Research your audience
  7. Keep your tech skills current
  8. Stay professional
  9. Develop your editorial skills
It was a great way to start the philanthropic year! 

Monday, January 9, 2017

Create a Clear Marketing Strategy for 2017

                Hopefully you have decided to start 2017 off by making a deeper commitment to your business by deciding to seriously develop a market strategy. As a vigilant entrepreneur you’ve collected and analyzed the results of your marketing efforts for 2016 and you now have an idea of where you stand with your audience. The question now is, what to do with this information.

Not too long ago, I discovered that though I had a clear view of my target audience I needed to focus more on my niche.  Analyzing my year-end results I realized that though I have a great and loyal audience, the majority did not fit my desired criteria for clients. As a member of the group, Courageous Biz Women I joined a periscope hosted by Business Coach, Bree Caldwell and was able to gain more insight and develop a clearer strategy, one that further incorporated my niche. As a Content Strategist sometimes you can’t see the forest for the trees and we all can use an outside perspective. I grabbed a copy of her Confidence Boss Clarity Workbook and began restructuring my marketing and engagement plan.

Making the decision to market your business can feel overwhelming and even a bit scary. Creating content, deciding on promotion, and investing in advertising can take time and money and should be done with careful planning and execution. You should have a very clear of idea of who your target audience is, what they need and how you are going to fulfill that need. The Confidence Boss Clarity Workbook is a must-try for 2017, I was able to easily tweak my content strategy to include the information I uncovered by the end. I’m happy to say I’m off to a much clearer start this year. And when it comes to business a clear start is the best start.

Do you need more clarity in your business? Let me know in the comments or Sign up to be a What's Bubblin' Insider and gain access to our exclusive What's Bubblin' Insiders facebook group to receive free resources and tips to grow your business through "brand-conscious content marketing."