What's Bubblin'? Ep. 3 - Goals to Keep in Mind When Planning Content

The 3 Marketing Factors That Matter Most

I hear it every year, entrepreneurs try to kick off their marketing efforts armed with a plan to sell more products/services than they ever have only to discover that like so many they have missed the mark by not recognizing 3 of the most important factors when it comes to marketing and business in general.

They are:

1. Target Audience - Who it is you are serving?
2. Audience Painpoints - What are the problems they have that you are going to solve with your product/service?
3. Solution - What is it about your product/service that solves that problem like no one else can?

Before sending 1 email, posting one ad to Social Media or share one image to Instagram these 3 questions should be answered or you're bound to waste valuable time and money.

Do you know the answers to these 3 questions in your business? If so, drop a comment below or head over to my Facebook page and leave a comment.

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How to use Trending News to Promote A Business

Promotion

I’m sure you’ve noticed lately that tons of people are making the move into the entrepreneurial arena with hopes of turning their passion into a business. But this idea should not only be for the newbies. Established entrepreneurs can pursue passion projects within their businesses.

The other day, I was walking past a business that encouraged “Pokemon trainers to stop in for a discounted drink”. There is a chance that this business owner is a “Pokemon Go” player but since running a business is very time consuming, I assume he happened to notice a lot of traffic in the area due to the fact that there is “Pokemon Dojo” up the street in the park. While I noticed this promotion in front of the business on a chalkboard. If integrated and marketed correctly, this business could be driving traffic from online to their store, by word-of-mouth, as well as passersby on the street.

So the next time you digest some pop news or just news in general, remember to keep your eyes, ears and mind open to promotional opportunities.

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Don’t forget it’s your job to Keep Your Business Bubblin'!

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I am the founder of Bubblin' Banter, a blog about Direct Marketing and Fundraising. I have been in the Direct Mail field almost 10 years. I love everything about it and love sharing advice with others on how to keep their organizations Bubblin'!

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